All year long, the exhibition trade is in full swing. Christmas products in July, lifestyle exhibitions, mobility goods, food and drink, entertainment, transport and travel – you name it – there’s a show to cover it. But how do you make sure you stand out from your competitors in order to really make an impact?

The exhibition scene may be a great platform from which to meet potential new customers (as well as catching up with the old ones), but it’s vital to get the whole approach right, from the very beginning.

 

Brand Awareness

No doubt you’ll have your stand sorted. Perhaps some banners too. Then there’s the leaflets, the visuals and the all-important giveaways. So that’s the physical things taken care of. Now how about looking at the people manning the stand?

With branded exhibition clothing, this is another opportunity to raise brand awareness. And of course, when the staff walk away from the stand, they’re still carrying your message with them.

There’s nothing more impressive than a group of people all looking as if they belong together – united, and all all working for the same cause, whilst looking dedicated, dynamic and professional. Don’t overlook the fact your team are the face of your organisation (for the duration of the show, at least). And it’s important every one of them looks the part you’re trying to portray.

 

Selecting The Right Attire

Look firstly at your target audience – their age, income bracket and likes/dislikes. Then your product or business, and what you’re looking to achieve during the course of the exhibition.

Maybe you have some brand colours you’d like to pull into the overall look? Perhaps smart shirts may be applicable, or, if you’re a more casual business, then quality branded polo shirts. In short - know your market and dress accordingly.

At Agentis Workwear, we offer a free design service in-house, which will allow you to visualise your finished logo, and how it will look on the garment. This will put your mind at ease before placing an order.

We’ve an incredibly helpful team, just a call away. So make the call, and make the decision to be branded for your next show!

At Gilt Edged we are passionate about producing high quality branded clothing for businesses and organisations of all kinds. Our free in house design service is there to help you to visualise exactly how your logo will appear on your garment, so that you feel at ease when placing your order. Our team is ready to help you with your garment choice, and with our years of experience from branded promotional clothing you really couldn’t be in safer hands!

 

Look your best for your next exhibition!