Many clients contact us knowing they require a Polo shirt, Shirt, Jacket or Coverall, that needs to be a particular colour with particular features and styling. However, what we find, is that they don’t really know whether embroidery or print would be the better option for them on their chosen item of clothing.
We thought we’d go through this briefly to help guide those out there who could do with a little more information.
Is Embroidery Best For Your Workwear Logo?
Embroidery is the most common method of logo application requested. This is perhaps because it has been around for so long and is considered the traditional tried and tested method.
Furthermore, it’s hard wearing, easy to wash and offers a standout quality image on clothing.
On the flip side, embroidery can be an expensive method if you’re only purchasing a small number of uniforms.
This is because a new embroidery image or logo requires digitising (the design is translated into a format which allows the embroidery machine to create your logo).
The average price for digitising a logo or image is around £20.00. Additionally, using large logos can be expensive because embroidery is predominantly priced on stitch count. The bigger the logo, the higher number of stitches. The higher number of stitches means a higher price.
Maybe Print Is Better For Your Needs?
When we consider print we firstly need to consider that there are a number of different methods of printing a logo or image onto a garment - so always ask your supplier what method is being used.
The benefits of print are that it offers a crisp clean application of your logo regardless of size. Embroidering small text isn’t always clear, whereas the size range in print is limitless providing, of course, the logo or image file has been provided in the correct, high resolution .eps format.
Additionally, if using digital print there are no setup charges and so no minimum order requirements.
On low numbers, digital print wins over embroidery.
However, it's worth considering that there are setup charges on screen printing and the price increases per colour used. As for durability, print is also durable providing you take care not to iron over the logo and wash as per supplier's instruction.
Print can fade and wear perhaps quicker than embroidery, but providing its applied to the garment correctly this won’t be any time too soon so it's still worth considering print as your choice of logo application.
Made your choice?
The best way to find out which method to use is to provide your logo to your workwear supplier and discuss what type of garment you’re applying your logo too, as this is another important factor to consider.
Each logo is different and so the pro’s and con’s of each method can also depend on the logo in question.